Pursuits Freiburg

LTS has recently delivered the Pursuits store in Freiburg, Germany. Straightline 60 Profile in combination with adjustable spotlights delivers a versatile layering of ambient and accent illumination for retail environments.

Founded seven years ago; owner Gunter Rosewich already operates three other stores in the cities of Frankfurt, Heilbronn and Stuttgart. "Pursuits menswear is a registered trademark for which we design and manufacture specifically," says Gunter Rosewich. This so-called verticalization concept - that everything comes from a single source, from design through to sales - means that a better product can be offered at a better price, says the native of Freiburg. In his view, people today have less and less time for a leisurely stroll. And the idea of buying clothes is a sensitive issue for many men anyway. "Customers can dress themselves from the suit to the shoe." For an uncomplicated shopping experience, the store also offers a studio service and the ready-to-wear concept, which literally means "ready to wear". So the clothes are already ironed, so that one in an emergency directly from the clothing store to the business appointment can break. The service concept at Pursuits Menswear ranges from adequately available and well-trained staff to visitor parking spaces in front of the shop. The aim of the various stores is to convince potential buyers by the quality of the product, the advice and the atmosphere. This is created by a generous changing and bar area, the so-called Cozy Area.

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